Video Tutorial

Prefer written instructions? Follow the step-by-step guide below for detailed setup and campaign management instructions.

How to Activate the Feature

The Email Campaign feature is currently in Beta.

To request access:

1. Log in to your Yapsody account
2. Open your event and click Edit
3. Go to the Marketing tab
4. Select Email Campaign
5. Click I would like to participate

Our support team will review your account and activate the feature.

Creating an Email Campaign

Step 1 — Open Email Campaign

1. Log in to your Yapsody account
2. Open your event
3. Click Edit
4. Go to the Marketing tab
5. Select Email Campaign

Step 2 — Create a Campaign

Once the feature is activated, click Create Campaign.

You can create multiple campaigns for the same event.

Step 3 — Enter Campaign Details

Fill in the following details:

Performance

Select the ongoing or upcoming performance.

Name of Sender

This appears in the “From” field of the email.

Reply-To Email

Replies from recipients will be sent to this email address.

Note:
The sender name and reply-to email are automatically filled based on the logged-in user, but you can update them if needed.

Subject Type

Choose one of the following options:

• Invitation — Send event invitations
• Update — Share event-related updates
• Reminder — Send reminder emails before the event

Email Template

Choose between:

• Light Theme
• Online Store Theme

This helps match the design of your online store.

Edit Message

Click Edit Message to customize your email content.

Send a Test Email

Before sending the campaign, send yourself a test email to preview the layout and content.

Opt In Status

You will see two options under Opt In Status:

All

Includes all ticket purchaser email addresses in the recipient list.

Opted-in

Includes only customers who agreed to receive marketing emails during ticket purchase.

Adding Recipients

Click Add Recipients.

You will see two options:

Option 1 — Manually Enter Email Addresses

Type or paste email addresses separated by:

• commas
• line breaks

Option 2 — Create Email List from Ticket Purchasers

Select one or multiple previous events to automatically import ticket purchaser email addresses.

Click Add to save the recipient list.

Managing Recipients

Once recipients are added, you can:

• Review recipient details
• Edit email addresses
• Add recipient names
• Remove recipients from the list

To remove recipients:

1. Check the box next to the email address
2. Click Remove Selected

Sending the Campaign

Once your campaign is ready, you can choose one of the following options:

Send Now

Send the campaign immediately.

Save as Draft

Save the campaign and continue later.

Back to Campaigns

Return to the main dashboard.

After clicking Send, a success message will appear. Click OK to continue.

Monitoring Campaign Performance

Use the View Status option to track campaign performance directly from the dashboard.

You can monitor:

• Email opens
• Link clicks
• Ticket conversions

Additional dashboard options include:

Drafts

View campaigns saved as drafts.

Sent

View campaigns already sent.

Preview

Preview your campaign anytime.

Copy

Duplicate a previous campaign to save time.

Delete

Remove campaigns you no longer need.

Important Definitions

Bounce Rate

Formula:

(Bounced Emails ÷ Total Emails Sent) × 100

Example:
2 bounced emails out of 100 sent = 2% Bounce Rate

Spam Rate

Formula:

(Spam Reports ÷ Total Emails Sent) × 100

Example:
1 spam report out of 1,000 emails sent = 0.1% Spam Rate