A Meta Pixel ID allows you to track and measure activity on your Yapsody online store, helping you optimize marketing campaigns and improve conversions.
To use this feature, you will need a Facebook (Meta) Business Account and a valid Pixel ID, which can be added at either the account level or event level in Yapsody.
This article explains how to add a Meta Pixel ID to your Yapsody account as well as to a specific event.
👉 Watch this quick video to see the steps in action:
Before You Start
A Pixel ID added at the account level tracks overall activity across your account.
For event-specific tracking, it is recommended to add a Pixel ID directly to the event.
If a Pixel ID is added to both account and event:
The event-level Pixel ID will override the account-level Pixel ID
Event-level Pixel will be used for tracking conversions and activity
A) How to Add Meta Pixel ID to Your Account
Go to the Box Office
Hover over your Organization Name (top-left corner)
Click on Settings from the dropdown menu
From the left panel, click on Pixel ID
Enter your Meta Pixel ID
Click Save
B) How to Add Meta Pixel ID to an Event
Go to the Box Office
Select the event for which you want to add the Pixel ID
Click on Edit
Click on Marketing
Select Meta Pixels
Enter your Meta Pixel ID
Click Save
Note
Yapsody supports basic Meta Pixel integration
For advanced tracking (such as custom events and conversions), please refer to:
Meta (Facebook) Advertiser Help Center
Meta Pixel Implementation Guide
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