How to Create Your First Report in Google Analytics (GA4)

When using Yapsody with Google Analytics, it’s important to understand where your ticketing data is stored and how to correctly view it in reports.

Many event presenters create custom variables (like item name, price, transaction ID), which often leads to “(not set)” values in reports. This happens because Yapsody already sends data using Google Analytics’ built-in ecommerce structure.

🔍 Before You Begin

Make sure your Google Analytics account is properly connected.

👉 Refer to: How to get your Google Analytics ID 

⚠️ Important: How Yapsody Sends Data

Yapsody sends purchase and ticket data using GA4’s built-in ecommerce variables, including:

• item_id

• item_name

• price

• quantity

• transaction_id

• value

📌 Do NOT create custom variables for these fields

📈 Creating Your First Report (Step-by-Step)

Step 1: Open Explore Reports

1. Log in to Google Analytics

2. Go to Reports → Explore

3. Click Blank Exploration

Step 2: Add Dimensions

Click + (Add Dimension) and import:

• Item name

• Item ID

• Transaction ID

• Date

Step 3: Add Metrics

Click + (Add Metrics) and import:

• Item revenue

• Purchase revenue

• Items purchased

• Transactions

Step 4: Build the Report

1. Drag Item name → Rows

2. Drag Date → Columns (optional)

3. Drag into Values:

   • Item revenue

   • Items purchased

📊 Sample Report View (Expected Output)

✅ This data comes directly from Yapsody
❌ If you see (not set) → incorrect configuration

❌ Common Mistakes to Avoid

1. Creating Custom Dimensions for Ecommerce Data

Avoid creating:

• Custom “item_name”

• Custom “transaction_id”

2. Using Custom Reports with Non-standard Fields

Using custom variables instead of GA built-in fields → missing data

3. Mixing Data from Other Platforms

If combining systems:

• Stick to GA4 standard ecommerce schema

✅ Best Practice

Always use:

• Built-in GA4 Ecommerce Dimensions

• Built-in Metrics

🧠 Pro Tip (Quick Validation)

1. Go to Reports → Monetization → Ecommerce purchases

2. Verify:

   • Item names

   • Revenue

   • Transactions

If data appears here → tracking is correct ✅

📩 Need Help?

If you’re still seeing incorrect data:

• Share your report setup

• Or contact Yapsody Support