Last-minute Hiccups? or looking for an option to run promotional campaigns to enhance your ticket sales, along with sending event invites, updates, reminders, instructions to your audience before the Big Day, our Email Campaign Feature will do the trick. Just add a few details, enter your customized message, select the event and click "Send," Yep! it's as simple as you read.
It doesn't end here, you will also have an option to track the status of sent campaigns and their conversion rates, right on a click!
Furthermore, the feature is available for Free and it comes with a daily limit of 5,000 emails with a maximum allowable Spam rate of 0.1% and a Bounce Limit of 2%.
Note:- To learn how our system calculates the Spam Rate and Bounce Limit scroll the page down to the last part of this Article.
At present, the feature is in Beta Version and available only upon request, in order to activate on your Yapsody account send an email to email@example.com from your registered owner's email address and we will get back to you in no time!
Upon receiving an activation confirmation follow the below steps to kick start your campaigns.
i) Login to your Yapsody account and Edit your event (How do I Edit the event?).
ii) Now Click on 'Marketing' followed by 'Email Campaign.'
iii) To create a campaign, click "Create Campaign." You can create multiple campaigns for
the same event.
iv) Now update the fields mentioned under 'Campaign Details' such as:-
Performance - You can select the ongoing or upcoming performance from the drop-down.
Name of the Sender - The name of the sender appears in the 'from' field
Reply to - Replies to the email campaign will be sent to this email
Subject - Maximum 175 characters
Email Template - Select Light or Online Store Theme from the drop-down menu.
Opt In Status (All / Opted in) - Select "All" for sending emails to those customers as well who have opted out to receive promotional emails from you.
V) Head to your right-hand side of the screen and you will be displayed 'Email Preview,' Click on 'Edit Message' to add your custom text, once done entering, please click "Update" to save.
The entered Text would be shown just below your event details as shown in the following image.
vi) As we are done with drafting the email it's time to add recipients to your campaign. Before adding recipients to test how your Email Campaign would like, simply enter your email address just below "Send a Test Email" and Click "Send."
Once you are sure and good to go, click on 'Add Recipients' at the bottom left-hand side.
vii) Upon clicking on "Add Recipients" you will get a pop-up that would ask you to choose from "Manually enter email addresses OR Create email list from ticket purchasers."
a) If you opt for Manually, you would need to enter the email addresses manually, and to separate them use Comma or line breaks (Enter).
b) If you prefer, the second option, you will just need to select the event from the list of the events shown to you and our system automatically pick up all the email addresses of your ticket buyers available for that event.
Note:- If you are new to the system and haven't sold a ticket, you would get a message "There are no contacts to add. Please choose a list with at least one contact" upon selecting the second option.
Important:- Once you are done entering the email addresses, please ensure to click "Add" at the bottom to ensure it records the inputs.
viii) At this stage, you will be displayed all the recipients and their email addresses added by you. In case, you have manually added the email addresses, You can click on 'Add recipient name' to add the First and Last Name of the recipient, you will also get an option to edit the email addresses on the same pop-up (In case of Typos).
a) To remove a particular recipient from the list simply check the box before the email address and click "Remove Selected" at the top.
b) Once you are ready hit "Send Now" to send the campaign to your recipients.
c) Just in case, you are unsure, please feel free to click "Save As Draft" to send it later.
d) To return, to the main page to create another campaign, please click "Back to Campaigns."
ix) Done sending the email campaigns it's time to track them to find out how they are doing.
Just below the "Create Campaign" you will find a list of all the campaigns been sent to date, and various other options such as:-
a) Drafts:- To see the number of Campaigns been saved as Drafts.
b) Sent:- It represents the number of Campaigns been sent.
C) Open:- The number of times the email is been opened by your recipients.
d) Conversion Count:- It represents the number of tickets been booked from the campaign.
e) Click:- The number of times the Link of your online store is been clicked.
f) Preview:- Preview your email campaign anytime by clicking this option.
g) View Status:- It helps to get in-depth details of how many customers along with their Names and Email Addresses opened the email and clicked your online store link.
h) Copy:- Don't want to spend time entering the details, use this feature and all the details filled in the last campaign would be copied, just add the Recipients and you are good to go.
i) Delete;- It helps to delete the email campaigns which we no longer needed.
Bounce Rate % is calculated as Bounce email divided by the number of emails sent multiplied by 100.
2 (Bounce email) / 100 (Sent Email) * 100 = 2% (Bounce Rate %).
Spam Rate % is calculated as Dividing the number of spam emails by the number of emails sent multiplied by 100.
1 (Spam email) / 100 (Sent Email) * 100 = 1% (Spam Rate %).
In case, if you still have any questions, please feel free to get back to us, we are available on chat and email support round the clock!
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