On Yapsody, you can custom optimize the way your event appears in search engines such as Google and the keywords that trigger your event to appear in search results. This will allow you to get more organic traffic to your Yapsody ticket store event page. This is essentially free advertising, and it is quick and simple to do. So please do not overlook it.
Here are the steps to follow:
Go to the Event Setup Wizard by creating a new event or editing an existing event (How do I do this?)
Select the 'Marketing' tab.
- Select the 'SEO' option under the Marketing tab.
The search engine preview you will find at the top of the screen already contains the default metadata that Yapsody submits to search engines based on event information you have already provided in the event setup process. Anything that you enter into the text boxes (i.e., Meta Title, Meta Description, and Meta Keywords) simply overrides the default metadata.
Details on what Meta Titles, Meta Descriptions, and Meta Keywords are can be found on SEO sub-tab in the Event Setup Wizard.
TIP: As you enter custom content into the text boxes, notice how your event listing changes in the search engine preview at the top of the screen. This preview will give you a good idea of how your event will appear in live Google search results. (Note that Meta Keywords do not appear in the actual search engine preview or in Google search results. Google nevertheless uses them to help determine what your page is about.)
NOTE: Only users having Event Management permissions can access this feature.