How to create a Email Campaigns?

A Campaign is a Marketing message that a marketer sends out to his contacts/target audience to promote special offers, new product releases, gated content like ebooks and webinars, welcome users and etc.  

With the help of our ready-to-use customizable Email Designs and layouts, as well as assistance from AI (Artificial Intelligence) you can create eye-catching emails that look great on any device and would also ensure you don't have to start from scratch. 

Stick to this article to learn how to create and send an email campaign using your Campaigns Console. 

Before you start, please ensure, you have a target audience in your Contacts. If you don’t, import your contacts or add contacts manually and link your contacts to "Segments."

i) Login to your Account and Click "Campaigns" from the list of options available to your left followed by "Create Campaign." 

ii) Add the following Campaign Information manually or click on "Let's Start" for AI assistance to suggest eye catchy Subject Line and Preview Text. 

Note:- For detailed steps on how to use AI for Creating Campaigns, please click here.  

• Subject (Campaign Subject Line),
• Name of Sender (Your / Organization Name),
• Reply to Email Address (Campaign Replies will be sent to this email),
• Preview Text
• After entering the above information Click on "Create Campaign."

iii) You'll be now displayed Campaign in Draft Status.

• To Edit, click on the Edit Icon available at the top,
• To add recipient(s) click "Connect Segments" (If you haven't created Segments, the system will by default pick all contacts)
• To add an email design for your campaign click "Select Design." 

iv) You'll be displayed Pre-Designed Email Templates under "Yapsody Design", select by clicking on it and then "Continue."

Alternatively, you can customize the entire template as per your preference by selecting a Layout from various available "Layouts." 

Note:- You'll find an email template under "My Design" only if you have already created one, If not Click Here, to learn how to Add Email Templates.  

v) Upon clicking Continue, you'll be directed to the "Customization" tab, add your logo, and choose colors and fonts that fit your brand. 

Drafting appealing campaign content would be on us with the help of AI. 

To access the option click on "Add Widget" at the top left and select "Text" from the list of options and you'll be displayed AI assistance at the right side of the screen, clicking on the 'Let's Start' button will open the prompt to enter keyword. 

vi) Now, enter the keyword to generate the Text and click on "Generate Button," Hold on for a few seconds for AI to draft content for your campaign. 

vii) As soon as the Text is ready, click on "Use This" displayed below the AI prompt and the Text will be imported to your Campaign in no time! 

Note:- Don't Forget to click on "Save" available at the extreme top right to save the template once you are satisfied with the draft. 

viii) To check what your Campaign would look like, start by sending a Test email to yourself by clicking "Send Test Email."

To Edit Design or Preview, please click on the Pen icon shown just beside the "Send Test Email."

Once you are satisfied with the setup, click "Send" or schedule a campaign for a date and time by clicking "Schedule Sending."

ix) Upon clicking on Schedule Sending, you'll be asked to select the "Campaign delivery timezone, Campaign Delivery Date and Time." 

Note:- Campaign delivery Timezone helps you to operate in multiple regions or for a business that has a diverse subscriber base spread across different time zones to ensure that the campaigns reach your audience at the most optimal time, regardless of their location.